Merck - Transformation

Our brief from the client was to create an 'out of the ordinary' theme for their National Conference.

The theme Veritas Events conceived was 'Transformation' and we used 'fashion' as a metaphor for change and transformation. We launched the theme to delegates prior to the conference with a teaser campaign using a denim fabric logo. Veritas Events arranged a fashion team to personally 'transform' each member of the senior management team in the lead up to the event with hair, grooming, and wardrobes. At the opening plenary, management revealed their new 'looks' on a catwalk and were interviewed by our MC Debra Hutton.